Fergie, Swarovski: Coordinated sponsorship and media coverage at American Heart Association’s Red Dress fashion show during Fashion Week; secured and managed spokesperson Fergie. |
SUSANBANGPR knows how to identify, manage and use the relationship with spokespersons across multiple platforms by successfully delivering the message. Spokespeople/brands the company has worked with include:
 Ashley Javier, Celebrity Hairstylist, Herbal Essences: Secured spokesperson for launch; coordinated presence at Fashion Week and MTV Style Lounge. Maria Menounos, Swarovski:Garnered national attention for the unveiling of the 550-pound Swarovski star that sits atop the Rockefeller Center tree. Managed all aspects of partnership, including eBay auction of mini-stars designed by eight celebrities and spokesperson Maria Menounos.  Dr. Lydia Evans, L’Oréal Paris: Leveraged the credibility of this dermatologist into heightened awareness of the Dermo-Expertise professional-quality skincare brand among editors and consumers. Kyan Douglas, L’Oréal Men’s Expert: Maximized relationship at product launch and follow-through educational vehicles, such as brochures and online video tips. |